
LNER
9 days
From idea to a working AI prototype
For LNER, we built an SMS service that reads a passenger’s text message and replies with live rail disruption information. It was tested with real passengers before anyone committed to a full build.
UX/UI design agency · Manchester · UK-wide
Senior designers who find out why your users get stuck, then fix it. Evidence first, so your next design decision isn’t a guess.
Free. No obligation. A fixed price in writing before anything starts.
Trusted by teams at
How we’re different
AI is brilliant at spotting patterns in large amounts of data, and we use it every day to speed up the groundwork. What it can’t tell you is what your users are thinking, or why they behave the way they do. That takes real research and senior judgement.
Sorting thousands of support chats, reviews and survey answers into clear themes, so we know what users struggle with.
Building working prototypes in days, so you can test an idea with real people before you pay to build it.
We replaced a legacy checkout with a native in-app flow, working in weekly sprints with the Big Bus team.
end-to-end conversion
more users reaching checkout
higher ticket extension conversion
Design sprints turned complex authentication technology into a product people could use, helping secure a global partner trial.
successful first-time scans
false negatives
London Stock Exchange

“Working with your team has genuinely spoiled us when it comes to other agencies. You’ve set a new standard for what a great agency partnership should feel like.”

Justin Levitt, Product Owner, Yakult Europe
What we do
Ways to start
After your Opportunity Review, there are two ways to work with us. Whichever you choose, you work directly with senior experts.
Partnerships of 5+ years drive over 70% of our revenue. Clients stay because it works, not because of a long contract.
In their words

“Everyone else came across as very corporate, answering a pitch. Pixeltree felt authentic and passionate. Matt asked questions nobody else asked, and they were the only ones who didn’t try to upsell.”

Stuart Elliot, University of Brighton

“Their approach was more thought through than anything else we’d seen. Nobody else had broken it down like that.”

Rachael Stocks, NRLA

“Love the process you guys follow! I dipped into a couple of the user testing sessions and even in those short bursts, heard feedback which gave so much food for thought.”

Hugo Harding, VP E-commerce and CRM, Big Bus Tours

“The site’s easier to navigate, and has successfully integrated new features whilst being visually impressive. 91% of members found the site easier to use and easier to navigate.”

Esrin Graham, Marketing Manager, International Cotton Association

Dan Pala — Commercial Director
Dan has 15+ years in digital. He built and sold his own agency, then helped grow two more, working with enterprise brands. His strength is seeing how marketing, sales, delivery and strategy connect, and asking the questions that uncover the real problem. The first problem is rarely the actual one.
Why we listen first
Your business has its own situation. A proposal written after one call is mostly guesswork, and you’d get what everyone else gets. We’d rather understand yours properly and build the right plan for you.
The team
Over 50 years’ senior experience across design, data and technology. No juniors learning on your budget.

Managing Partner

Senior Designer

Client Partner

AI Prototyping
The Opportunity Review
Three short calls, about two hours of your time. You’ll come away knowing what’s holding your experience back, where to focus first and what it would take. Between calls, we do the homework.
Talk through your situation and check we’re a good fit. Not a fit? We’ll say so.
Dan brings in the expert who fits your challenge, to dig into the detail.
What we found, where to focus first, and what we’d recommend, shaped with you.
In writing, only when we’re both confident it’s the right plan.
A review of your current approach.
What’s working, what isn’t, and why.
Where to focus first.
The priorities most likely to move your numbers.
An approach built for you.
Not a standard proposal.
An honest answer on fit.
If we can’t add real value, we’ll tell you early.
We’ll ask about your goals, your users, what you’ve tried so far and what’s getting in the way. No preparation needed. If it matters to your business, it deserves proper attention.
Book your Opportunity Review
Pick a time that suits you. We’ll talk about your situation, and if we’re a good fit, bring in the right specialist next.
Free, with no obligation
Senior people from the first call
A fixed price in writing before anything starts
Based at One St Peter’s Square, Manchester. Meet in person or online
Not ready to talk yet? See how we helped Big Bus Tours lift end-to-end conversion by 64%.
Trusted by teams like
Share a few details and we’ll respond within one working day.
Free. No obligation. No pitch, no pressure.